Digital Marketing Coordinator

Job Purpose:

To oversee the development and maintenance of the Company’s digital marketing activity including but not limited to social media, online advertising and web pages.

Key Responsibilities:

• *   Develops and implements digital marketing plans and objectives for the relevant Brands.
• *   Works closely with Brand Managers and principals to ensure digital plans align with overall Brand strategy.
• *   Creating and curating content for all digital platforms.
• *   Oversees the design and production of still and video content for digital platforms.
• *   Manages customer interaction on all digital platforms and manages and optimizes digital advertising.
• *   Monitors and analyzes digital marketing metrics for relevant brands, preparing monthly reports on digital marketing performance and implementing proactive and reactive tactics to improve performance and achieve digital marketing objectives.
• *   Researches latest trends in digital marketing to aid in continuous development and improvement of Company’s digital marketing activity.
• *   Oversees the maintenance of the Company’s website to ensure regular updates of relevant information.
• *   Undertakes any other job-related duties assigned by the Supervisor or designate that may be necessary to achieve the Company’s objectives.

Qualifications/Experience:

• *   Bachelor’s Degree in Marketing, Communications or any related field with a minimum of two (2) years’ relevant work experience.
• *   Proficiency in Google Analytics, SEM, SEO, Photoshop, Adobe Illustrator and Microsoft Office Suite applications would be an asset.
• *   Experience within a manufacturing and distribution industry.
• *   Excellent written/verbal communication skills with attention to detail.

Other Skills/Attributes required:

• *   Ability to communicate and relate effectively with others.
• *   Creative, high energy, innovation and flexibility.
• *   Passionate about digital marketing and has a proactive and positive attitude.
• *   Service and action oriented.
• *   Ability to multitask.
• *   Ability to work in a team environment.
• *   Ability to be flexible and adaptable in the performance of duties.
• *   Ability to engage and influence stakeholders at all levels.