Job Purpose:

To oversee the development and maintenance of the Company’s digital marketing activity including but not limited to social media, online advertising and web pages.

Key Responsibilities:

  • *   Develops and implements digital marketing plans and objectives for the relevant Brands.
  • *   Works closely with Brand Managers and principals to ensure digital plans align with overall Brand strategy.
  • *   Creating and curating content for all digital platforms.
  • *   Oversees the design and production of still and video content for digital platforms.
  • *   Manages customer interaction on all digital platforms and manages and optimizes digital advertising.
  • *   Monitors and analyzes digital marketing metrics for relevant brands, preparing monthly reports on digital marketing performance and implementing proactive and reactive tactics to improve performance and achieve digital marketing objectives.
  • *   Researches latest trends in digital marketing to aid in continuous development and improvement of Company’s digital marketing activity.
  • *   Oversees the maintenance of the Company’s website to ensure regular updates of relevant information.
  • *   Undertakes any other job-related duties assigned by the Supervisor or designate that may be necessary to achieve the Company’s objectives.

Qualifications/Experience:

  • *   Bachelor’s Degree in Marketing, Communications or any related field with a minimum of two (2) years’ relevant work experience.
  • *   Proficiency in Google Analytics, SEM, SEO, Photoshop, Adobe Illustrator and Microsoft Office Suite applications would be an asset.
  • *   Experience within a manufacturing and distribution industry.
  • *   Excellent written/verbal communication skills with attention to detail.

Other Skills/Attributes required:

  • *   Ability to communicate and relate effectively with others.
  • *   Creative, high energy, innovation and flexibility.
  • *   Passionate about digital marketing and has a proactive and positive attitude.
  • *   Service and action oriented.
  • *   Ability to multitask.
  • *   Ability to work in a team environment.
  • *   Ability to be flexible and adaptable in the performance of duties.
  • *   Ability to engage and influence stakeholders at all levels.

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  • Tell us a little bit about yourself with a 5 minutes or less video on why YOU would be perfect for our dynamic team!
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